Case Studies
Three stories of visual direction, leadership, and judgment, led with global teams and grounded in what players actually want.
🔒 These stories are told in words, not screenshots: my strongest work sits under NDA. In interviews and calls I can share sanitized visuals and go much deeper. Reach out and I'll show you what I can.
Visual UI Direction
Set the complete UI visual direction for a new entry in a major franchise, aligning leadership, leading a global team across four regions, and validating the call with four player studies.
🔒 Reach out for the private versionAI-Powered Workflow
Pitched the idea to leadership, then led a team of 8 to build a generative-AI icon tool: a custom LoRA trained on our game's icon styles, delivered as a Figma plugin designers never have to leave, now used by external and internal teams across all types of projects.
Tech Stack Tool
Led the UI-design side of a cross-functional stack evaluation, forming and advocating a clear point of view on migration, risk, and the hidden cost of staying on legacy UI middleware.