Hillary Proctor
Clay character of Hillary with blue eyes, glasses and a floral shirt
Hillary

Hi, I’m Hillary.

A director
who loves
to create.

I’m an Associate UI Director at EA, with 17+ years in design and more than a decade on The Sims.

I direct the visual experience of products and lead creative teams. I work with engineering and leadership on design decisions and the resources behind the work.

Outside of EA, I paint watercolors, create the Snarphs, and build my own websites. I love developing an idea from the first sketch through to the finished experience.

My résuméLet’s talk
Actual Hillcreates website with Hillary’s painted blue studioMy watercolor website Actual Snarphs website with Hillary’s books and charactersThe Snarphs

At EA today

How I direct
and lead teams.

I set the visual direction for products, guide UI design decisions, and represent the team’s needs in conversations with engineering and leadership.

I care about giving designers clear direction and room to contribute their own judgment. Listening to the team is part of making a sound decision.

My responsibilities also include resource planning, staffing and budget cases, and executive presentations. I represent the design team in technical evaluations and advocate for the player experience.

Much of my recent game work is under NDA. Reach out if you’d like to discuss my experience.

Let’s talk

Games, paint,
and Snarphs.

My work includes game UI, visual direction, and design systems, alongside my own watercolor and character projects.

The Sims 4The Sims 4 Cottage Living animal UI showing a Golden Hen’s relationship, age, happiness, hygiene, hunger and attention
Cottage Living · Animal UI
The Sims MobileThe Sims Mobile gameplay screen showing the home, currencies, level progress, Sim controls, quests and to do list
The Sims Mobile · Gameplay UI

Game UI and visual direction

More than a decade
on The Sims.

On The Sims 4, I worked on CAS Stories, Cottage Living, and UI design for multiple other features. I also led the Main Menu redesign. Before that, I built The Sims Mobile’s UI system.

See my Sims work

I’m still at EA, and much of my recent work is under NDA. Reach out if you’d like to hear more about my work and case studies. Let’s talk

Screenshot of hillcreates.com and Hillary’s watercolor studioMy watercolor studio

Watercolor and web design

My watercolor
website.

Hillcreates brings my watercolor work and web design together. I painted the room and designed the site around it.

See Hillcreates

Original characters and coloring books

Meet the
Snarphs.

The Snarphs are my original characters. I’m developing their world through coloring books, stories, and a companion app. It’s a project I love taking from an initial drawing into something people can enjoy.

Meet my characters
Screenshot of snarph.com with the Snarphs books and original charactersSnarph Land

Design and development

How I work
with AI.

I’m well versed in different AI models. I’ve trained LoRAs and built multiple apps, websites, and Figma plugins. I use AI to explore ideas, build prototypes, and work through the details of my own projects.

I set the direction and stay involved throughout. I review what comes back, give specific feedback, and refine the design, writing, and interactions. If something isn’t working, I’ll change the approach.

My websites and character projects give me room to experiment. I can test how something looks, how it moves, and how it feels to use. I enjoy seeing an idea become something I can click through, react to, and improve.