Résumé

Hillary Proctor

Associate UI Director · UI/UX Design Leader · Redwood City, CA. 12+ years at Electronic Arts; 17+ in design. Runs design operations and org-wide AI initiatives. A director who still builds.

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Core Competencies

Zero-to-One UI/UX Visual Direction · Creative Leadership · AI Transformation & Design Operations · Executive Narrative Decks & Sign-off Documents · Resource Planning, Headcount Requests & Budget Cases · Brand to In-Game Translation · Design Systems · Player Experience (PX) & Accessibility Research · Global Internal & External Partner Leadership

Technical

Technical fluency in Unity, Unreal & Perforce from years hands-on · Game UI tech stacks (Flash/Scaleform; evaluated Noesis, Coherent) · AI transformation & workflow innovation, hands-on with the tools

Tools

Figma · Adobe Suite · Sketch · Principal · Flinto · Miro · Jira · Asana · Scrum/Agile

Experience

2024 to present

Associate UI Director

Electronic Arts · Redwood City · unannounced franchise · org-wide AI initiatives & design ops

2019 to 2024

Senior Experience Designer, The Sims 4

Visual Design Lead, unannounced title (2021 to 2024) · Cottage Living · CAS Stories · Main Menu redesign

2014 to 2019

Senior, then Lead UI Designer, The Sims Mobile

Electronic Arts · built the scalable mobile UI system

2011 to 2013

Lead UI Designer

TinyCo · SF · Tiny Village, top-grossing App Store 2012

Education

Bryant and Stratton College, Interactive Media Design, Summa Cum Laude

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